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Reevaluating Your Vendors Is A Must, In The New Normal

Posted by Jameson Frere on April 17, 2020

When’s the last time you had a solid, worthwhile conversation with each of your vendors? It’s something worth thinking about. If nothing else, recent events may have spurred some conversations and forced dealerships of all shapes and sizes around the country to take a closer look at some of their vendors.

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Topics: Google, Facebook, Marketing, PPC

Simple Steps To Promote Your Online Showroom Properly

Posted by Jameson Frere on April 2, 2020

The second quarter of 2020 is not starting the way anyone in the industry anticipated just a couple of months ago. While most of the American population is at home, it’s not all bad news. With more and more people working from home, there’s more online traffic than ever and more online search volume than ever. This means that your dealership has more of  an opportunity to set itself apart than ever.

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Topics: Google, Facebook, Conquest, Loyalty, Marketing, PPC

COVID-19 Means More Time Online, More Opportunity

Posted by Jameson Frere on March 17, 2020

In the midst of more and more Americans separating themselves from the outside, comes the fact that the world doesn’t stop turning. Though a lot of the country has been asked to keep ‘social distance’ from one another, it doesn’t necessarily mean that work stops. After this past weekend, a good majority of America is cooped up their homes, isolated from friends and family, many being asked to work remotely. 

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Topics: Google, Facebook, Marketing, PPC

January Just Scored The Highest CPO Sales For The Month Since 2010

Posted by Jameson Frere on March 2, 2020

Have you caught the CPO wave? CPO vehicles are seeing an 8% YOY gain and a Cox Automotive Data Point suggests that nearly 216K sales were made last month. Almost all sources, including Edmunds agree that CPO sales are projected to increase in 2020.

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Topics: Google, Marketing, PPC

What Are Lead Form Extensions On Google And How Do They Work?

Posted by Jameson Frere on December 10, 2019

 

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Topics: Google, Marketing, Product Updates

Automotive Marketing Strategy: Loyalty

Posted by Chris Lentz on August 6, 2019

Your DMS and/or CRM are repositories of customers that have already placed their trust in you and from whom you should be able to get more service or sales business in the future. You should be keeping those customers informed of specials on an ongoing basis with regular touches.

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Topics: Loyalty, Marketing

Automotive Marketing Strategy: Branding - Tell Consumers Why They Should Buy from You

Posted by Chris Lentz on August 1, 2019

Be proactive about telling your prospects why they should buy from you.  Many consumers are researching or thinking about the idea of purchasing a vehicle for three to six months prior to pulling the trigger; 78% of them don’t know where they will buy within 3 months of their purchase(1) .  You need to use that time to influence their decision and regularly remind them of your brand.

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Topics: Marketing

Automotive Marketing Strategy: Mobile

Posted by Chris Lentz on July 23, 2019

Shoppers have fundamentally changed how they consume advertising because they have fundamentally changed where they consume media. The online communities where consumers spend an ever increasing amount of time is where you need to deliver your advertising. Consumers are doing their research in these discovery platforms, such as Google, craigslist, YouTube, Facebook Marketplace, letgo and OfferUp, mostly on their mobile devices. They are also spending large amounts of time in online channels like Facebook and Instagram. You must get your advertising on those platforms and ensure your site is mobile friendly to deliver your values and branding to those consumers.

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Topics: Marketing

Automotive Marketing Strategy

Posted by Chris Lentz on July 15, 2019

If you’re interested in growing your business, you’re likely already asking yourself how you can market better tomorrow than you did today. Whether you’re having a good month/quarter/year or a bad one, you should be looking at what you can do better. Today, we’re seeing the most success for dealers that are following these five key strategies. If you follow these and learn to reach your audience where they are, you will succeed.

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Topics: Marketing

4 Reasons You Should Have Been Using Bing Ads Yesterday

Posted by Kevin Hill on July 11, 2019

It is no secret that Google.com dominates the search engine market share. Regularly hovering around 85% to 89% of all monthly searches performed in the U.S., having a solid Google Ads campaign setup is crucial to your online advertising success.

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Topics: Marketing, PPC