You receive a call from a potential customer about the luxury car you have posted on craigslist. They say they'll give you cash on the spot since it is only $500. WAIT. $500? Where did that low price come from? You quickly go to your local craigslist market and search for your vehicles. Every single one of them has a $500 price point. As the day goes on, you become flooded with calls from customers asking about the vehicles that are clearly not priced correctly. By the end of the day, you have your "sorry for the inconvenience" messaging down pat.
Topics: SweetClassifieds, Craigslist
You spend a lot of money and time acquiring customers. Don't waste it! In this fast paced digital age, where customer allegiance changes with every new offer that comes out, dealerships need to be constantly evaluating their retention programs and looking for ways to keep the customers that they have already acquired. The key to building relationships is in building trust and keeping your dealership ever present in the consumer’s mind.
Topics: Email Marketing, Reputation Management, Loyalty
AutoSweet uses the customers in your DMS to connect to prospects that you’ve never spoken with before.
Gaining traction with people that aren’t familiar with your brand, the product that you sell or whom have never bought from you before can be challenging. The practice of marketing to those individuals is called Conquest Marketing and it is a necessary component of a complete automotive dealership marketing plan.
Topics: Email Marketing, Conquest
Dealers 'Like' Facebook for Driving Sales
Auto dealers are driving traffic, sales and brand awareness so successfully with Facebook that some have changed their advertising spend to put more into this channel. What do they know and how can you get into the action? There are countless resources on how to best advertise on Facebook and it is easy to get lost in them. Below is a clear, concise outline for success that any dealer can follow to start winning Facebook.
Topics: Insider, SweetClassifieds, Facebook
Craiglist Search Relevency is a Thing of the Past
In August, 2017, Craigslist updated its search algorithm to make WHEN you post the single most important factor in getting eyes on your ads. Some of the primary methods posters have used for years no longer provide any benefit, and your 2 week old post will NOT be on the front page anymore no matter the content. If you are not aware of and using this change to get leads, this is not a nice to have suggestion that you can take or leave, but a very powerful insight that every Craigslist ad poster should make sure they are taking advantage of as soon as possible.
Topics: Insider, SweetClassifieds, Craigslist
Converting web visitors is what all dealers are striving for; you know this is the gateway to increased sales. You are taught over and over again that getting consumers to your Vehicle Detail Pages (VDPs) will increase your leads. You design those pages with offers, calls to actions, and dynamic content in an effort to decrease bounce rates and increase interest in your products which should in turn finally help them convert. These are all good things, but the real question is,
Topics: Insider, Google, Email, SweetMail, ZMOT