Dealers 'Like' Facebook for Driving Sales

Auto dealers are driving traffic, sales and brand awareness so successfully with Facebook that some have changed their advertising spend to put more into this channel.  What do they know and how can you get into the action? There are countless resources on how to best advertise on Facebook and it is easy to get lost in them. Below is a clear, concise outline for success that any dealer can follow to start winning Facebook.

Craiglist Search Relevency is a Thing of the Past

In August, 2017, Craigslist updated its search algorithm to make WHEN you post the single most important factor in getting eyes on your ads. Some of the primary methods posters have used for years no longer provide any benefit, and your 2 week old post will NOT be on the front page anymore no matter the content. If you are not aware of and using this change to get leads, this is not a nice to have suggestion that you can take or leave, but a very powerful insight that every Craigslist ad poster should make sure they are taking advantage of as soon as possible.  

Converting web visitors is what all dealers are striving for; you know this is the gateway to increased sales. You are taught over and over again that getting consumers to your Vehicle Detail Pages (VDPs) will increase your leads. You design those pages with offers, calls to actions, and dynamic content in an effort to decrease bounce rates and increase interest in your products which should in turn finally help them convert. These are all good things, but the real question is,