I get asked at least daily now, "can you post our inventory on Facebook Marketplace?" (spoiler alert: no). Today, I was thinking about what that question really is: "Can you post my lower priced, used inventory on a market style website with tons of visitors local to my store?". Yes, yes I can. The problem is, too many dealers don't think the original marketplace has value. Here's the thing...they're wrong.
You receive a call from a potential customer about the luxury car you have posted on craigslist. They say they'll give you cash on the spot since it is only $500. WAIT. $500? Where did that low price come from? You quickly go to your local craigslist market and search for your vehicles. Every single one of them has a $500 price point. As the day goes on, you become flooded with calls from customers asking about the vehicles that are clearly not priced correctly. By the end of the day, you have your "sorry for the inconvenience" messaging down pat.
Dealers 'Like' Facebook for Driving Sales
Auto dealers are driving traffic, sales and brand awareness so successfully with Facebook that some have changed their advertising spend to put more into this channel. What do they know and how can you get into the action? There are countless resources on how to best advertise on Facebook and it is easy to get lost in them. Below is a clear, concise outline for success that any dealer can follow to start winning Facebook.
Craiglist Search Relevency is a Thing of the Past
In August, 2017, Craigslist updated its search algorithm to make WHEN you post the single most important factor in getting eyes on your ads. Some of the primary methods posters have used for years no longer provide any benefit, and your 2 week old post will NOT be on the front page anymore no matter the content. If you are not aware of and using this change to get leads, this is not a nice to have suggestion that you can take or leave, but a very powerful insight that every Craigslist ad poster should make sure they are taking advantage of as soon as possible.