It looks different this year for reasons we don’t need to discuss.

Here are three big ways you and your dealership can make the most of it.

It's time to use your inventory and try Dynamic Search Ads on Google

You have spent hours of time preparing your dealership for the safety of your employees and customers, your hard work is about to pay off. 

When’s the last time you had a solid, worthwhile conversation with each of your vendors? It’s something worth thinking about. If nothing else, recent events may have spurred some conversations and forced dealerships of all shapes and sizes around the country to take a closer look at some of their vendors.

The second quarter of 2020 is not starting the way anyone in the industry anticipated just a couple of months ago. While most of the American population is at home, it’s not all bad news. With more and more people working from home, there’s more online traffic than ever and more online search volume than ever. This means that your dealership has more of  an opportunity to set itself apart than ever.

In the midst of more and more Americans separating themselves from the outside, comes the fact that the world doesn’t stop turning. Though a lot of the country has been asked to keep ‘social distance’ from one another, it doesn’t necessarily mean that work stops. After this past weekend, a good majority of America is cooped up their homes, isolated from friends and family, many being asked to work remotely. 

Have you caught the CPO wave? CPO vehicles are seeing an 8% YOY gain and a Cox Automotive Data Point suggests that nearly 216K sales were made last month. Almost all sources, including Edmunds agree that CPO sales are projected to increase in 2020.

Your DMS and/or CRM are repositories of customers that have already placed their trust in you and from whom you should be able to get more service or sales business in the future. You should be keeping those customers informed of specials on an ongoing basis with regular touches.

Be proactive about telling your prospects why they should buy from you.  Many consumers are researching or thinking about the idea of purchasing a vehicle for three to six months prior to pulling the trigger; 78% of them don’t know where they will buy within 3 months of their purchase(1) .  You need to use that time to influence their decision and regularly remind them of your brand.