The second quarter of 2020 is not starting the way anyone in the industry anticipated just a couple of months ago. While most of the American population is at home, it’s not all bad news. With more and more people working from home, there’s more online traffic than ever and more online search volume than ever. This means that your dealership has more of an opportunity to set itself apart than ever.
Your DMS and/or CRM are repositories of customers that have already placed their trust in you and from whom you should be able to get more service or sales business in the future. You should be keeping those customers informed of specials on an ongoing basis with regular touches.
You spend a lot of money and time acquiring customers. Don't waste it! In this fast paced digital age, where customer allegiance changes with every new offer that comes out, dealerships need to be constantly evaluating their retention programs and looking for ways to keep the customers that they have already acquired. The key to building relationships is in building trust and keeping your dealership ever present in the consumer’s mind.