You have spent hours of time preparing your dealership for the safety of your employees and customers, your hard work is about to pay off.
When’s the last time you had a solid, worthwhile conversation with each of your vendors? It’s something worth thinking about. If nothing else, recent events may have spurred some conversations and forced dealerships of all shapes and sizes around the country to take a closer look at some of their vendors.
The second quarter of 2020 is not starting the way anyone in the industry anticipated just a couple of months ago. While most of the American population is at home, it’s not all bad news. With more and more people working from home, there’s more online traffic than ever and more online search volume than ever. This means that your dealership has more of an opportunity to set itself apart than ever.
In the midst of more and more Americans separating themselves from the outside, comes the fact that the world doesn’t stop turning. Though a lot of the country has been asked to keep ‘social distance’ from one another, it doesn’t necessarily mean that work stops. After this past weekend, a good majority of America is cooped up their homes, isolated from friends and family, many being asked to work remotely.
Have you caught the CPO wave? CPO vehicles are seeing an 8% YOY gain and a Cox Automotive Data Point suggests that nearly 216K sales were made last month. Almost all sources, including Edmunds agree that CPO sales are projected to increase in 2020.
Converting web visitors is what all dealers are striving for; you know this is the gateway to increased sales. You are taught over and over again that getting consumers to your Vehicle Detail Pages (VDPs) will increase your leads. You design those pages with offers, calls to actions, and dynamic content in an effort to decrease bounce rates and increase interest in your products which should in turn finally help them convert. These are all good things, but the real question is,