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AutoSweet Named One Of The Best Agencies In Columbus!

Posted by Jameson Frere on June 25, 2020

AutoSweet Named A Top 21 Advertising Agency In Columbus, OH!

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Topics: Insider, Google, Craigslist, Facebook, Conquest, Loyalty, Marketing, PPC

7 Steps To Beat Carvana At Their Own Game

Posted by Jameson Frere on June 1, 2020

Picking From A Vending Machine Can Be Overwhelming, So Take Advantage Of It

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Topics: Google, Facebook, Marketing, PPC

Google's Best Kept Secret You're Not Taking Advantage Of

Posted by Jameson Frere on May 11, 2020

It's time to use your inventory and try Dynamic Search Ads on Google

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Topics: Google, Marketing, PPC

Welcome Back To The Dealership

Posted by Jameson Frere on April 28, 2020

You have spent hours of time preparing your dealership for the safety of your employees and customers, your hard work is about to pay off. 

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Topics: Google, Facebook, Marketing, PPC

Reevaluating Your Vendors Is A Must, In The New Normal

Posted by Jameson Frere on April 17, 2020

When’s the last time you had a solid, worthwhile conversation with each of your vendors? It’s something worth thinking about. If nothing else, recent events may have spurred some conversations and forced dealerships of all shapes and sizes around the country to take a closer look at some of their vendors.

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Topics: Google, Facebook, Marketing, PPC

Simple Steps To Promote Your Online Showroom Properly

Posted by Jameson Frere on April 2, 2020

The second quarter of 2020 is not starting the way anyone in the industry anticipated just a couple of months ago. While most of the American population is at home, it’s not all bad news. With more and more people working from home, there’s more online traffic than ever and more online search volume than ever. This means that your dealership has more of  an opportunity to set itself apart than ever.

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Topics: Google, Facebook, Conquest, Loyalty, Marketing, PPC

COVID-19 Means More Time Online, More Opportunity

Posted by Jameson Frere on March 17, 2020

In the midst of more and more Americans separating themselves from the outside, comes the fact that the world doesn’t stop turning. Though a lot of the country has been asked to keep ‘social distance’ from one another, it doesn’t necessarily mean that work stops. After this past weekend, a good majority of America is cooped up their homes, isolated from friends and family, many being asked to work remotely. 

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Topics: Google, Facebook, Marketing, PPC

January Just Scored The Highest CPO Sales For The Month Since 2010

Posted by Jameson Frere on March 2, 2020

Have you caught the CPO wave? CPO vehicles are seeing an 8% YOY gain and a Cox Automotive Data Point suggests that nearly 216K sales were made last month. Almost all sources, including Edmunds agree that CPO sales are projected to increase in 2020.

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Topics: Google, Marketing, PPC

What Are Lead Form Extensions On Google And How Do They Work?

Posted by Jameson Frere on December 10, 2019

 

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Topics: Google, Marketing, Product Updates

Reaching Your Audience

Posted by Chris Lentz on September 5, 2017

Converting web visitors is what all dealers are striving for; you know this is the gateway to increased sales. You are taught over and over again that getting consumers to your Vehicle Detail Pages (VDPs) will increase your leads. You design those pages with offers, calls to actions, and dynamic content in an effort to decrease bounce rates and increase interest in your products which should in turn finally help them convert. These are all good things, but the real question is,

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Topics: Insider, Google, Email, SweetMail, ZMOT