You spend a lot of money and time acquiring customers. Don't waste it! In this fast paced digital age, where customer allegiance changes with every new offer that comes out, dealerships need to be constantly evaluating their retention programs and looking for ways to keep the customers that they have already acquired. The key to building relationships is in building trust and keeping your dealership ever present in the consumer’s mind.
AutoSweet uses the customers in your DMS to connect to prospects that you’ve never spoken with before.
Gaining traction with people that aren’t familiar with your brand, the product that you sell or whom have never bought from you before can be challenging. The practice of marketing to those individuals is called Conquest Marketing and it is a necessary component of a complete automotive dealership marketing plan.