The second quarter of 2020 is not starting the way anyone in the industry anticipated just a couple of months ago. While most of the American population is at home, it’s not all bad news. With more and more people working from home, there’s more online traffic than ever and more online search volume than ever. This means that your dealership has more of an opportunity to set itself apart than ever.
Let’s start with your website. Every situation is different right now across the country. Are you open during your regular hours? Are you open select hours? Are you open for just service? Are you open for sales and service? Are these questions easily answered on your website? If not you should make changes to reflect so.
Let’s take things a step further. Do you offer online pre-qualification for financing? Are you offering online estimates for trade-ins? Are you offering video walk-arounds for interested customers? Is your dealership offering test drives from home? Can the deal be done end to end with vehicle delivery and no face to face interaction?
Does your April marketing strategy reflect the steps you’ve taken to show how sanitary your employees and dealership are? Is this reflected around the web on places like your Facebook Business Page or your dealership’s Google Knowledge Graph?
Time is passing, your dealership needs to have the answers to these questions showcased for all to see in order to connect with those that matter most.
If you’re not utilizing every avenue available online right now, you’re losing, because your competition down the street is.
- Channels like: Facebook, Instagram, Google, YouTube, Craigslist, Letgo, OfferUp and Facebook Marketplace.
- Strategies involving: high quality leads, low funnel traffic and measuring offline sales attribution.
There’s never been a better time to have clear consistent messaging and turn a time of uncertainty, into an opportunity.