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Winning Memorial Day Weekend 2020

Posted by Jameson Frere on May 21, 2020
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It looks different this year for reasons we don’t need to discuss.

Here are three big ways you and your dealership can make the most of it.

 

Be Easy To Work With:

Make sure your dealership’s hours online and appointment status are both up to date. A crucial weekend for dealerships across the country to begin with, now even more so as things begin to open in one fashion or another.

Make it as easy as possible to be as accessible as your state allows to the customer. 

 

Be Safe: 

As people begin to make their way back into the real world, make them feel as comfortable as possible. Make sure vehicles are wiped down inside and out. Keep cleanliness top of mind by having sanitizer, gloves and masks visible and available if possible. 

 

Be Chosen:

No one knows your vehicles better than you, so show it! Make sure your sales team is ready to go, is knowledgeable about the inventory and ready to help people. Remember, people chose to stop by your dealership this weekend, make it a worthwhile stop for everyone! 

 

Happy Memorial Day from your team at AutoSweet, thank you to all who have served. We hope your dealership makes it a great and memorable one! 

 

Topics: ZMOT, Marketing