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Google's Best Kept Secret You're Not Taking Advantage Of

Posted by Jameson Frere on May 11, 2020
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It's time to use your inventory and try Dynamic Search Ads on Google


You've been doing it forever or maybe you just started doing it. You're running ads on Google. Doing so gives you the peace of mind that you're now serving ads on the world's most popular site, with one of the world's largest audiences. So that's it right, you're good? Not quite. 

Guessing at what your audience is searching for is a thing of the past. Building mountains of keyword lists may get you seen under some searches but what if there was a way to show more often to quality prospects and pay less. What if we could complement your current keyword campaigns and get your ads to show to the right searchers at the right time?

What's a Dynamic Search Ad?

What we're talking about is nothing new, they're called Dynamic Search Ads and they've been around since 2013. So why haven't you heard of them? Why aren't you taking advantage of them? Well, it's complicated but it doesn't have to be. We want your inventory to be the star here and if you're an AutoSweet partner, there's a good chance are we already have your inventory feed.

We're able to take a complicated process of pushing all of your inventory to Google, simplify it and show you the results in real time. 

We let Google's web crawlers keep a fresh index of your website with the inventory automatically updated daily on it. Since 16% of searches on Google are new everyday, you need to make sure your ads are as close to that new search as possible. Over periods of testing we've found Dynamic Inventory Search Ads to have higher conversion rates than traditional search ads, due to the relevancy of the search term matching that of the dynamic landing page on your website. Because the ads are so closely related to the intent of the searcher, we're also able to achieve a lower cost per conversion!

 

The above photo contains the top searches over a two week period for an AutoSweet dealer, sorted by clicks. There were 21 vehicles sold during that two week period. As pictured above, 5 of those 21 of those vehicles sold over the time period were also 5 of the most searched for and clicked on Dynamic Search Ads AutoSweet served for the dealer. You do the math on the attribution piece. 

 

So what's next? If you're running Google Ads, how are they performing? If you're not sure, get a second opinion from a Digital Marketing Consultant here at AutoSweet or try Dynamic Inventory Search Ads to complement your current campaigns. If you're not doing anything with Google Ads, now is the time! It's customizable to fit your dealership's needs and AutoSweet is offering a free consultation of our Dynamic Inventory Search Ads for your dealership right now! Future proof your dealership's ads on Google, contact a Digital Marketing Consultant today. 

 

Topics: Google, Marketing, PPC