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Automotive Marketing Strategy

Posted by Chris Lentz on July 15, 2019
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If you’re interested in growing your business, you’re likely already asking yourself how you can market better tomorrow than you did today. Whether you’re having a good month/quarter/year or a bad one, you should be looking at what you can do better. Today, we’re seeing the most success for dealers that are following these five key strategies. If you follow these and learn to reach your audience where they are, you will succeed.

Over the next few weeks, we'll be releasing a series of posts covering the following strategies in more detail:

 

Mobile - Does your marketing spend align with where your customers spend their time (ex. email, search, social)? With 60% of automotive searches coming from a mobile device ¹, you need to understand how to optimize that experience.

 

Branding - Dealers need to market their brand and their inventory. When a consumer considers why they should buy from you, it’s important that you give them a reason, and when you consider that 78% of potential customers who plan to purchase a vehicle within 3 months don’t know where they are going to buy ², it’s essential for you to tell them why.

 

Loyalty - Remain top of mind with your customers through regular touches on multiple platforms (email, search & social). AutoSweet’s DMS expertise and certified partnerships with Reynolds and CDK can be used to take your loyalty marketing to a new level.

 

Conquest - It’s important to get your products and branding messages in front in market shoppers. Building the right audience for these type of campaigns is your challenge and your DMS is a rich resource for identifying prospects that like your product; it holds the keys to building look-a-like audiences on Email, search and Social marketing platforms. Google, Facebook provide look-a-like or Customer Match programs, so be sure to utilize them.

 

Promote - Regular Sales Events drive both conquest and loyalty audiences to your dealership. Be sure to promote them with Email, website, search and social advertising.

 

AutoSweet can help you with both strategy and execution of your marketing campaigns. If you have any interest in learning about the multiple services discussed here to help dealers just like you succeed, call or email today to get a fee online audit from one of our Digital Marketing Consultants.

 

(1) Google Internal Data, 2017

(2) Mintel Car purchasing report, June 2018

Topics: Marketing