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Jameson Frere

Recent Posts

COVID-19 Means More Time Online, More Opportunity

Posted by Jameson Frere on March 17, 2020

In the midst of more and more Americans separating themselves from the outside, comes the fact that the world doesn’t stop turning. Though a lot of the country has been asked to keep ‘social distance’ from one another, it doesn’t necessarily mean that work stops. After this past weekend, a good majority of America is cooped up their homes, isolated from friends and family, many being asked to work remotely. 

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Topics: Google, Facebook, Marketing, PPC

January Just Scored The Highest CPO Sales For The Month Since 2010

Posted by Jameson Frere on March 2, 2020

Have you caught the CPO wave? CPO vehicles are seeing an 8% YOY gain and a Cox Automotive Data Point suggests that nearly 216K sales were made last month. Almost all sources, including Edmunds agree that CPO sales are projected to increase in 2020.

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Topics: Google, Marketing, PPC

What Are Lead Form Extensions On Google And How Do They Work?

Posted by Jameson Frere on December 10, 2019


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Topics: Google, Marketing, Product Updates

Are You Getting the Reporting You Deserve?

Posted by Jameson Frere on July 8, 2019


You already know that having transparency and visibility into what’s happening with your marketing is extremely important. With so many different avenues and vendors available it can be tough to know where to spend your marketing dollars, how much and if it’s being effective. PDFs and paper reports are great but what if you want to check how your latest campaign is performing after just a few days or a week? Often times quarterly or monthly check-ins aren’t enough, in this day and age real-time has become the standard.

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Topics: Marketing

How To Stay Top Of Mind During The Purchase Cycle

Posted by Jameson Frere on July 1, 2019


Website visitors who are retargeted with ads after the visit are 70% more likely to convert, compared to those that aren’t. Your website is your online storefront and a crucial part of your dealership. As much as we all want to keep traffic there until they decide to make a purchase, that’s just not reality. The good news is there’s something you can do to stay top of mind during the purchase cycle and it’s easier than you think!

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Topics: Marketing

43% Of Used Car Buyers Visit Just One Dealer; Is It Yours?

Posted by Jameson Frere on June 24, 2019


With more activity happening online than ever, it’s no surprise that research on vehicles ahead of a purchase is through the roof. Casting a wide net is great for exposure purposes but having a targeted strategy behind it is even better. Are you currently doing both?

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Topics: Marketing