<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=178566769420779&amp;ev=PageView&amp;noscript=1">

Dave Lemmon

Recent Posts

Come See Us at NADA 2019

Posted by Dave Lemmon on January 16, 2019

Visit booth 3648S to speak with our team at NADA and learn more about the world's most powerful used vehicle marketing platform.

Take advantage of our show special and get your first month free!

Read More

The Car Biz Chronicles with AutoSweet and Steve Funk

Posted by Dave Lemmon on November 21, 2018

Special thanks to Sean Welsh and Steve Funk for this conversation. There are lessons here for the large, franchise stores. Steve has accomplished that thing I talk about all the time...making A customer HIS customer, with more than half his sales coming from retention and referral. Enjoy!

Read More

Topics: Marketing

Let's Meet in Vegas!

Posted by Dave Lemmon on October 2, 2018



Read More

Topics: Automotive Conferences

Guest Blog - Ditching TV and Radio with Paul Potratz

Posted by Dave Lemmon on August 6, 2018

Paul Potratz tells the story of a dealer who broke all the rules. When he stops spending on paid video and creates his own show, promoting it on social, he not only sees amazing engagement but saves thousands of dollars. This is revolutionary digital marketing.

Read More

Topics: Marketing

Guest Blog - Everything You Need to Know About Leveraging AI in all its Glory with Ilana Shabtay

Posted by Dave Lemmon on July 9, 2018

Automotive AI

By now we’ve all gotten used to the fact that artificial intelligence machines are watching our every move. It’s not even that we’re resigned to it– we welcome it. Most people would probably admit that if they’re buying a cellphone on Amazon, suggestions for a matching case and screen protector are actually really helpful. And think how much time you save if an online grocery store remembers your last order and can automatically fill your cart with the items it predicts you’ll want.

Read More

Topics: Marketing

You Don't Know Craig

Posted by Dave Lemmon on June 20, 2018

I get asked at least daily now, "can you post our inventory on Facebook Marketplace?" (spoiler alert: no). Today, I was thinking about what that question really is: "Can you post my lower priced, used inventory on a market style website with tons of visitors local to my store?". Yes, yes I can. The problem is, too many dealers don't think the original marketplace has value. Here's the thing...they're wrong.

Read More

Topics: SweetClassifieds, Craigslist

Guest Blog - How To Set Google Analytics Goals with Dane Saville

Posted by Dave Lemmon on June 11, 2018


Dane Saville is a Founding Partner and Brand Manager for Reunion Marketing in Raleigh, North Carolina, where he has continued to develop the craft of content creation with a focus on automotive digital marketing. Reunion Marketing is a full service digital marketing agency with a focus on automotive dealerships and healthcare professionals and specializing in SEO, SEM, Social, Content, and Re-Targeting.


Setting Your Dealership’s Google Analytics Goals 101


Your dealership’s Google Analytics account is live and ready for action. The next step is knowing how to measure — and eventually benchmark — the data points most important to your business objectives.


Read More

Topics: Marketing

Guest Blog - Opportunity Attribution: 5 Minutes with Sean

Posted by Dave Lemmon on May 14, 2018



Sean Welsh spent over 15 years working in dealerships, becoming an expert on digital marketing and automotive sales and processes. In 2013, Sean founded Car Biz Done Better with the sole purpose of being an advocate to dealers and helping them manage their vendors, evaluate their marketing, and polish their processes to become more efficient, profitable, and sell more cars. Sean has spoken at venues like Driving Sales Executive Summit and was the closing speaker for Digital Dealer 24 in April. 

Sean is passionate about changing a commonplace conversation in Automotive Digital today; Sales Attribution. We at AutoSweet share Sean's belief that sales happen on a showroom floor, appointments are booked in the BDC, and opportunities for both are created by digital marketing. For a dealership to identify their gaps in execution, they have to measure the success of all those processes and not try and attribute a marketing dollar to a sale, missing the rest. Sean's podcast, "5 Minutes with Sean" is a special edition this week to talk about these ideas for AutoSweet's Website.

Check out the video below.

Thanks Sean!

Read More

Topics: Marketing

Facebook Has Your Data - That's Awesome

Posted by Dave Lemmon on April 10, 2018

I get it. We're mad. Facebook probably dove deeper, collected more than they were supposed to. Some people or groups probably used that data for nefarious plots. But really, aren't we all looking to use data...as much of it as we can get...to further our own goals in business today? I know that in automotive digital we certainly are. We want to be more targeted than ever before. We want more clear attribution than ever before. We want to mine, leverage, analyze, and manipulate data on our way to bigger top lines, lower customer acquisition costs, and record ROI. Instead of getting angry, let's just acknowledge that Facebook has a lot of data and make that work for us.

Dealerships have been buying email programs for years that are targeting "in market shoppers" and "auto intenders", and often that data is questionable at best. I tell my clients all the time, if I had a list of 50,000 shoppers who were truly in market for a BMW in a 50 mile radius...I wouldn't sell it, I'd go sell BMW's for a month. Why make 5 grand when I could make 50? The data is vague, incomplete, and misrepresented. What Facebook has gathered is different. They know how I shop online, they know what my interests are, they know what I've shared with friends and family. They know who my friends are, who my ex-friends are, my political views, my religious views, who I'm dating. They know this because I told them. I would hope that someone is smart enough to leverage that. I want to be smart enough to leverage that, and I hope my clients are as well.

Instead of the generic "auto intenders", Facebook provides the opportunity to learn more about your existing customers...and find other people in your DMA that are just like them. They like the same things, make the same money, shop the same way...and at some point are in market for a vehicle. AutoSweet is going to help you leverage that at your dealership. We're going to find those "look a like" shoppers, market to them, and then use your DMS and our certified interface to report on how many of them became your customers, how much income you made on those transactions, and attribute it to an actual click instead of just an impression. We can do this because Facebook has our data...and that's awesome.

Talk to me today to see a demonstration of Facebook Conquest, see the power of data in action and what real attribution can look like.

Read More

Topics: Facebook, Conquest

Conquest Email Marketing is Cheating (sort of)

Posted by Dave Lemmon on March 29, 2018
Read More

Topics: Email Marketing, Conquest