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5 Tips To Fill Your Lot

Posted by Jameson Frere on July 14, 2020

5 Tips To Fill Your Lot, Including Custom Buyback Campaigns On Facebook

Buy Used Cars From Consumers Even If They Don’t Buy From You!

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Inventory has been tough to come by over the past 45 days. Many dealers across the country are struggling to keep up with demand and keep their lots full. Stimulus checks, less flying and more driving for vacations have made this summer what it is. AutoSweet wants to help fill your lot as we head into the dog days of summer and keep it that way with demand the way it is. Here are a few things you can do to make sure this summer doesn’t pass you by:

  1. Search for desired used vehicles on Facebook Marketplace, OfferUp and Craigslist. 
  2. Email your past clients with requests to buyback or trade-up their current vehicle. AutoSweet can assist with custom loyalty email campaigns.
  3. Offer trade-in appraisals while vehicles are in for service. Some dealers will hang offer tags from the rear view mirror. It’s a low pressure approach to drive interest. 
  4. Market the value of certified pre-owned in all your online advertising.
  5. Run custom buyback campaigns on Facebook and Instagram. AutoSweet helps several dealerships just like yours, all across the country with these every month. Telling consumers “We’ll buy your vehicle, even if you don’t buy from us!” gets customers in the door and puts you in the driver’s seat!

    The experts at AutoSweet use tracking phone numbers and custom lead form integrations to place those interested directly into your CRM from Facebook and Instagram!

One thing is for certain, this is the summer of used inventory! Take control by taking advantage of some of these tips to fill your lot before your competition does. 


 

Topics: Insider, Facebook, Marketing